How To Effectively Promote Your Business On Pinterest

Use Pinterest to Promote Your Blog, Or Business To Millions

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What is Pinterest?

Pinterest is by far in my opinion the largest and best consumer search engine in the world. Pinterest went into development in 2009 and has evolved into colossal success. The search engine is unique because it is centered around visual search results. If you can catch someone’s eye long enough their attention will surely follow.

Best Pin Creation Tool For Pinterest

Canva. Canva is the perfect tool to help any company or creator develop eye catching designs for the masses. Canva is an easy to use click and drop design tool available at www.canva.com. Click the link below to check out canva for free.

Pins I’ve created with Canva.

7 Steps To Promote On Pinterest

1. Create a Pinterest Business Account: Creating a Business account isn’t hard. All you will need to do is just apply to Pinterest. You can turn your personal account into a business account just be sure that your pictures and post are in line with your new business endeavor. I personally think that 7 optimized board at minimum is a good start. YOu want your followers to know that you are a legit business.

https://help.pinterest.com/en/business/article/get-a-business-account

2. Get your Pinterest Business Account Confirmed: Pinterest suggests that all business accounts be confirmed. The good thing about being confirmed is that you will then be able to link your posts and pins to your website. That is what we all want right? Traffic to our site is a must to grow our readers, subscribers, and orders.

https://help.pinterest.com/en/business/article/claim-your-website

3. Create “Eye Catching” Pins: Pinterest users are visual shoppers. With that in mind be sure not to use just any old image. Pick an image that will catch the eyes of your potential subscribers. As I mentioned earlier try Canva. In no time you can have beautiful Pinterest graphics ready promote. Last but not least I recommend using a text overlay on all of your images. Your readers need to know what they are clicking to read. Use colors that stand out but dont blur.

4. Link Your Pins to Your Site: Lets be real if you’re going to go to the trouble of creating Pins for your Pinterest account, make sure everything links directly back to your website. Again what we are striving for is traffic not just impressions.

5. Promote Your Pins: Promoted pins are one of the most effective and affordable ways to promote your business online right now. If you have a lifestyle blog oriented towards women and their families. Research show the vast majority of Pinterest users are women.

Never Be Sorry To Take Care Of Yourself

6. Test and Measure: You can make a schedule to promote your pins whenever you would like. However, make sure that you do the appropriate research to narrow down the correct audience. Which will take us into my last step, checking your website traffic.

7. Review And Monitor Your Website Traffic: Make sure you have some type of analytics program set up on your website so you can check the amount of referral traffic you’re getting from Pinterest. Create benchmarks on what you want achieve based on your overall marketing plan and sales goals. Having a well thought out plan in place will guarantee a good return on your money and time.

https://help.pinterest.com/en/business/topics/get-started?source=pinterest_business_search

Conclusion

To conclude, Get familiar with Pinterest and all of the great benefits the platform lends. Check out Canva for all of your design needs. The design application is user friendly and even has a scheduler that you can you to promote created pins throughout the day. As Always tomorrow is not promised so live today to the fullest.

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